Smart start-ups don't try to change the course of history themselves; they simply latch on to a change that is already happening and just surf the tidal forces of change.
For example, EveryScreen Media was riding the smartphone revolution - they were building a product into an emerging market so they didn't have to unseat any incumbents; they didn't have to create the market themselves, all they had to do was not fail. And it worked.
If we can, we should try to do something similar. Try to foresee a demographic or technological change that will happen over the next 2-6 years, then (this is the hard bit) work out what kind of business opportunities that change will unearth.
For EveryScreen Media, it was the ad-tech opportunities created by smartphones. Perhaps the next big thing will be wearable computers (Smart watches; Google glass): What opportunities will this unearth?
It is fairly straightforward to extend this to domains other than Ad-Tech, and should provide a good conceptual tool for generating smart start-up ideas.
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